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Product Marketing Specialist to Tobii Pro

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Come join our Global Marketing team and be our new Product Marketing Specialist focusing on the scientific research customer segment! We are growing in the academic marketing and with eye tracking we understand human behavior – now we need your content-skills to reach the market!

As a Product Marketing Specialist, you will be part of the Tobii Pro Global marketing team based in Stockholm. You will be focusing on the scientific research customer segment to make sure we deliver on the business plan. You will have the opportunity to work with colleagues from all over the world within web, PR and creative production, as well as with marketing colleagues in different local markets. You will report to the Head of Global Marketing.

With a passion for marketing and technology! 
As a Product Marketing Specialist your mission is to create content from complex technical solutions and turn that into marketing and communications materials and bring it out in different channels.

A day at the office:   

  • Work hands on with content creation within text, video and graphics for B2B.
  • Coordinate and project manage the productions for each release and continuous marketing of our key software Tobii Pro Lab to drive adoption.
  • Production of efficient product marketing materials and communication to create growth of the scientific research business. Such as packages/offerings, talking points, presentations, script for video, demo projects, marketing collaterals, customer cases, imagery, updates to the web.
  • Bring new products and solutions to market. Develop the launch plan for new products and bring it to life through close cross-functional collaboration with marketing, product management, sales and R&D
  • Plan and implement larger and smaller marketing projects end-to-end. Your work includes all parts of the customer journey.   

We are looking for someone who has 

  • A Bachelor’s Degree in Marketing, Communications or equivalent. 
  • 2-3 years of experience in a product marketing specialist role for technical products in B2B. Preferably experience with both hardware and software.
  • Experience in content creation for a broad range of formats and channels. 
  • Experience from planning and implementing larger and smaller marketing projects end-to-end. 
  • Great spoken and written English language skills.   
  • Strong interest in technology and research/science. 

We’re passionate about working agile so if you’re great at that or eager to learn – that is an extra plus!

Being a Tobiian
To be successful in this role and at Tobii we think that you are a confident down to earth person with professionalism according to the Tobii values. You are a true team player that take pride in honest hard work and want to deliver in a fast-paced work setting. We have a “roll up your sleeves and just do it” attitude at Tobii and we help one another with a great deal of flexibility and service! 

Watch this video if you want to learn more what we do at Tobii Pro.

OK, now this!
Please address your questions to Sanna Fridell, and submit your resume through our website. Please include work examples of product marketing materials and communication that you have created. And don't wait! At Tobii, we move quickly!


Apply for this job

Or, know someone who would be a perfect fit? Let them know!


Karlsrovägen 2D
182 53 Danderyd Directions +46 8 663 69 90

The Tobii way

Tobii is an international company that nurtures a welcoming, friendly atmosphere and non-hierarchical mindset. In Europe, North America and Asia, we cultivate a culture where we all can be ourselves and anyone can talk to anyone, share thoughts and discuss new ideas. This creates an atmosphere where we are more work buddies than colleagues. And the same way that we care for each other on a personal level, the company cares for us as employees; offering work-life balance and great benefits. All this combined spurs career opportunities, innovative ideas and – equally important – fun at work.

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