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Senior Marketing Manager

Tobii Dynavox, part of the Tobii group, is the world leader in eye tracking and speech generating devices - products that help individuals with speech and motor impairments live a richer and more independent life. Headquartered in Stockholm Tobii covers a global market with offices in USA, Germany, Norway, Japan and China. If you want to work with meaningful products and solve interesting problems, we might be the right company for you!

Our devices are used by both children and adults in the clinical, work, home and school settings to support communication for those living with autism, stroke, ALS and other conditions.

We give people a voice. We help people with various disabilities “speak” with their hands and their eyes, interact and communicate with technology, in completely new and often game changing ways. Have a look at our users Steve , Katie , and Stephen to get an idea of how our products can completely change people’s lives. Every day we help people with disabilities ranging from ALS and Cerebral Palsy to Spinal Cord Injury and Stroke.

We have an immediate need for a Senior Marketing Manager in our Pittsburgh office. Our Pittsburgh office is located in the South Side. We offer our full-time employees a generous benefits package including health/dental/vision, 401K with company match, paid vacations, 10 paid holidays, tuition reimbursement, free parking, relaxed work environment, free on-site gym, free bike rentals, and various company events.

The purpose of the role as Senior Marketing Manager is to establish tactical communication plans and help to drive commercial marketing projects to fruition. The Manager will provide global marketing support and is responsible for the development of effective brand marketing initiatives towards key target groups. The incumbent should be a strong senior manager that excels at thinking creatively as well as strategically. The incumbent needs to be highly organized, action oriented, and will deliver go-to-market launches and campaigns that drive awareness and capture the essence of the Tobii Dynavox brand.

The role and responsibilities:

  • Leads marketing planning for new product launches and go-to-market coordination and execution.
  • Acts a project manager for multi-channel promotions and marketing campaigns for assigned markets, ensuring that all deadlines are met.
  • Responsibility for driving the development and execution of integrated advertising, marketing, and promotional activities to help maximize leads and sales of the Tobii Dynavox portfolio.
  • Perform marketing segmentation, targeting and positioning for key product lines.
  • Experience with market research and analysis -- interpreting data for use in shaping marketing campaigns and making actionable recommendations.
  • Works with cross functional teams to identify and implement appropriate marketing and sales strategies and tactical plans.
  • Conduct research and evaluation of vendor solutions and manage assigned agency partners
  • Perform various other tasks as assigned

We are looking for someone who:

EDUCATION / EXPERIENCE REQUIREMENTS:

  • Bachelor's degree required in Communications, Journalism, Marketing or related field. MBA in Marketing strongly preferred.
  • 7-10 years of relevant marketing experience, including commercialization focus
  • Strong multi-tasking and project management skills
  • Experience leading the work of others
  • Able to analyze data as well as problems, and strategize for better solutions
  • Familiar with a variety of marketing concepts, practices and processes. In tune with key in emerging areas such as social media.
  • Experience with CRM platforms such as Salesforce; web/email content management tools such as WordPress, Eloqua, HubSpot, or Episerver, etc.
  • Excellent organizational, project management and execution skill
  • Excellent communication skills, both verbal and written
  • Ability to work in a fast-paced, team environment

OTHER SKILLS/KNOWLEDGE REQUIREMENTS

  • Ability to act according to the Tobii values
  • Excellent communication skills, both verbal and written
  • Interpersonal skills to function effectively in a team environment
  • Flexibility, service-minded, hands-on approach
  • Ability to lift and or move up to 25 pounds
  • Ability to travel internationally 10-20% of the time

Tobii Life

Working at Tobii is like being in the heart of innovation. Here you get to work on cool creative projects, together with passionate colleagues from all around the world. Our technology brings a voice to people with speech impairments, it helps us understand human behavior and it is revolutionizing the way we interact with technology. Life is short so we choose to spend it building high tech products that matters!

If you want to build a company rather than just work for one. If you take pride in honest hard work and want to perform freely in an open environment where you can be yourself, you will feel right at home.

It’s all about passion, innovation and making things real.

Tobii Dynavox

We give our customers the power to be themselves and live their everyday to the fullest!

EOE/AA Women/Minorities/Veterans/Disabled

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Pittsburgh

2100 Wharton St
19146 Philadelphia Directions +1-800-344-1778

The Tobii way

Tobii is an international company that nurtures a welcoming, friendly atmosphere and non-hierarchical mindset. In Europe, North America and Asia, we cultivate a culture where we all can be ourselves and anyone can talk to anyone, share thoughts and discuss new ideas. This creates an atmosphere where we are more work buddies than colleagues. And the same way that we care for each other on a personal level, the company cares for us as employees; offering work-life balance and great benefits. All this combined spurs career opportunities, innovative ideas and – equally important – fun at work.

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