Tobii is the global leader in eye tracking and a pioneer in attention computing. For more than 20 years, we have built technology that understands human attention and intent, enabling more natural and immersive interactions between people and technology.

Within Tobii Gaming, we bring this innovation to some of the world’s most passionate gaming communities, enhancing experiences across flight simulation, space exploration, racing and other immersive gaming environments.

We are now looking for a hands-on and community-driven Senior Product Marketing Manager to be responsible for rallying and activating the full Tobii Gaming ecosystem, including game studios, peripheral manufacturers, platform partners, and creators, to deliver impactful launches and sustained growth.

The Opportunity
As Senior Product Marketing Manager, you will play a key role in shaping the future of Tobii Gaming by leading go-to-market strategy and execution for our next-generation products.

Working at the intersection of product, marketing and partnerships, you will bring together game studios, hardware partners, creators and platform partners to deliver impactful launches and drive sustained growth. By building strong partnerships and aligning teams around a common vision, you will help turn innovative products into successful market experiences.

Your mission

• Lead the go-to-market strategy and execution for future Tobii Gaming products, ensuring successful launches and sustained market impact

• Build, activate and grow Tobii Gaming’s partner ecosystem across game studios, hardware manufacturers, platform partners, publishers and creators

• Plan and execute industry events, partner activations, and co-marketing initiatives that drive awareness, community engagement, and business growth.

• Develop and execute partner-driven marketing campaigns that drive awareness, engagement and commercial growth

• Collaborate closely with product, sales, our marketing agency, ecommerce and the Community & Content Lead to align positioning, messaging and launch activities

• Identify new partnership opportunities and turn them into impactful collaborations that strengthen Tobii Gaming’s presence in the gaming ecosystem

• Use market insights, partner feedback and performance data to continuously improve go-to-market execution and business results

We hope you have

• Experience leading product marketing, go-to-market initiatives or partner marketing within gaming, technology or a related industry

• Proven ability to drive complex launches and marketing initiatives involving multiple stakeholders and partners

• Experience building and managing strategic partnerships that create value for both customers and the business

• Strong commercial and strategic thinking, combined with a hands-on approach to execution

• Ability to translate product capabilities into compelling positioning, messaging and customer value

• Strong communication and collaboration skills, with native-level English

• Experience launching hardware products, working with creators, or familiarity with simulation gaming communities is a strong plus, but not required

Who are you?
We believe you are a proactive and relationship-driven marketer who enjoys turning ideas into action. You combine strategic thinking with hands-on execution and thrive when collaborating across teams, partners and communities.

You are commercially minded, curious and passionate about gaming. Most importantly, you enjoy building partnerships, bringing people together and creating impactful launches that drive real results.

The recruitment process
Applications are reviewed on an ongoing basis. Please submit your application as soon as possible. We look forward to hearing from you!